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Butler Amusements Magical Midway

Carnival at night

Carnival Hours of Operation:

  • Opening Day Thursday, August 2 - Kid Carnival Open Noon; Main Carnival Open 3:00 pm
  • Monday-Friday - Open Noon
  • Saturdays - Open 11:00 am
  • Sundays - Open 11:00 am
Butler Amusements

“Butler Amusement is dedicated to providing to our customers safe and enjoyable rides, delicious food and exciting game concessions, always of the highest quality and delivered with the best possible customer service. We strive to produce affordable family entertainment for our patrons and consider it a privilege to offer attractions that will bring fun and happiness to all ages.”

2018 will be Butler Amusements 48th year of operation. The company is still committed to its original company motto “The Cleanest Show in the West.” Throughout the company’s existence from when it was founded in 1970 by George “Bud” Butler, his wife Evelyn, and his son Earl “Butch”, it has continued to provide the newest and most exciting rides and attractions available in the carnival industry. Customer safety and satisfaction have always been the primary factors considered when acquiring new rides and attractions. This has helped us provide the safest possible fun for Butler customers and be able to feature some new attractions each year.The presentation of the carnival always includes innumerable features which give a bright colorful appearance while always stressing a safe and customer-friendly environment.

Butler Amusements is a family- owned and operated company, building its carnival over many years into one of the largest in the United States was accomplished through the hard, dedicated work of the family and its employees. The fourth generation of Butlers is now actively involved in operation of the company.

Don't miss this year's most popular rides! Make a splash on the White Water Flume. Keep up that Fair tradition with a ride on the Century Wheel. Feel the thrill of the Pole Position Spinning Coaster and rock out on the Music Express!

Carnival Tickets

Hot 101.7 The Mix

Carnival Pre-Sale COMBO

$50 Value - Pre-Sale Price $35
Good any day of the Fair! Includes Fair Admission, and a wristband to ride all day at our NEW, more spectacular carnival. Only available through August 1. Available only at the Box Office.

Carnival Pre-Sale - Wristband ONLY

Buy Tickets Here

$30-35 Value - Pre-Sale Price $25
Good any day of the Fair! Includes one unlimited ride wristband. Only available Online and at the Fair Box Office through August 1. Does not include Fair admission.

Tickets on sale Now!


1350 Bennett Valley Road in Santa Rosa - Administration Building
(Fair Box Office will move to the front of Grace Pavilion approximately two weeks before Fair opens.)

Pre-Fair Box Office Hours:

  • Monday - Friday 9:00 am - 6:00 pm.
  • Open Saturdays 9:00 am - 4:00 pm, starting July 7

Pre-Sale discounts are available at or at the Fair Box Office until August 1 or while supplies last. Tickets are not available by phone.

Please note: There are handling fees for all tickets sold on-line. We accept VISA, MasterCard, Discover, American Express, debit cards and cash. Sorry, we cannot accept personal checks.

New This Year

Butler Amusements is introducing an exciting new way to enjoy the carnival at the 2018 Sonoma County Fair. Customers have the option of purchasing Smart Cards at our ticket boxes or at our new self-serve kiosks.

  1. Choose the ticket package you want, pay using cash, credit or debit, receive a smart card with all of your tickets.
  2. Keep your receipt in a safe place, and use the smart card to ride rides AND play games.
  3. You can refill your smart card at any ticket box or self-serve kiosk. You can also track where you used your tickets and check your balance.

Unlimited ride wristbands still work as they always have: Purchase at a Carnival Ticket Box (keep your receipt in a safe place) and ride all the ride you want that day.

Carnival Wristbands at the Fair

Valid day-of only. Does not include Fair Admission.
Unlimited ride wristbands are available every day of the Fair.
Monday - Thursday: $30
Friday - Sunday: $35


Purchase a FastPass and use the FastPass lanes to avoid long lines! A limited quantity is sold each day.
Price: $20
Available at any onsite Butler Amusements ticket box. Only valid day of purchase. To be used on rides with a FastPass option. Rider must be wearing the FastPass wristband in addition to an unlimited ride wristband.

Ride Tickets - rides require 3 or more tickets each

$1 each
$23 for 25 tickets
$70 for 80 tickets

For more information on Fair admission tickets visit the Tickets page of this site.

General Rules

  • No casts, pregnant persons, nor intoxicated individuals allowed on rides.
  • Each ride has posted height limit requirements. For individual riders on some rides, riders who might not meet height requirements may be able to ride with another rider. The requirements are posted at the entrance of each ride and on our Carnival ticket boxes.
  • Children who measure under 36" in height cannot ride any carnival rides and children who measure 36-48 inches tall can only ride a few select rides.
  • All riders must have either a ride wristband (if available) or carnival tickets Rides require 3 or more tickets each.
  • Infants are not allowed to ride carnival rides.
  • Be aware that there are height requirements on each ride, and in some cases other restrictions; Specifically the seat molds and over the shoulder harnesses dictate who the ride can comfortably accommodate.

Please check safety rules before purchasing tickets—no refunds are given.

Sonoma County Event Center at the Fairgrounds
1350 Bennett Valley Road - Santa Rosa, CA 95404

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