Sonoma County Harvest Fair

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Sonoma County Fair

Become a vendor at the 2017 Sonoma County Fair!

The Fair is always looking to offer new products to our fairgoers. If you have a product or service you'd like to bring to the Fair, please submit an application for consideration.Sleep Train

Vendors are selected based on space availability, product balance & uniqueness and a professional, attractive display.Marquis Spas

Applications for New Vendors

Additional Info for Confirmed Vendors

Permit Information

Food and beverage concessionaires, and vendors who are sampling or giving away food and drink are required to obtain a permit from Sonoma County's Environmental Health and Safety Division. Applications must be received 30 days prior to the event.

Additional Permit Information and Requirements

Insurance Forms

Facility and Fairgrounds Maps

2017 Marketing Opportunity

Donate merchandise and/or gift certificates to be used as prizes at the 2017 Sonoma County Fair. All donors will be recognized publicly at the time each prize is awarded. The Fair will provide cards which winners can redeem at your booth.
Prize Donation Letter
Prize Donation Form


Why choose the Sonoma County Fair?
The Sonoma County Fair is your answer to creative marketing. With a per capita income well above the state average and a highly diverse population, Sonoma County is a key market, perfect for any number of products; the Sonoma County Fair provides a unique opportunity to reach these consumers. This year, the Fair runs from August 3rd through August 13th, 2017.

Why is the Fair such a major event?
The Sonoma County Fair is everything county fairs used to be, and much more. Its spectacular floral exhibit is the largest themed flower show in the country and attracts visitors from all over the state and beyond. The Fair's thoroughbred race meet and turf track attracts in excess of 1,000 of the state's fastest horses, top jockeys and trainers. Headline entertainers are featured on several nights of Fair; the extensive carnival includes more than 60 rides; the livestock exhibition is one of the largest in the statem and the Fair consistently wins industry awards for exciting, innovative special events and exhibits.

Where are the spaces?
There are vendor spaces in Grace Pavilion as well as throughout the grounds (outdoor booths require providing your own shelter).

Sonoma County Fair Facts

  • The average annual Fair attendance is over 300,000
  • Fair Dates are August 3rd thru August 13th
  • Continual grounds entertainment from 11:00 AM - 11:00 PM, every day of Fair in six different venues.
  • Several nights of action packed PRCA Rodeo, Destruction Derby, Monster Trucks, Barrel Racing, Mexican Rodeo and Farmers' Day events.
  • Seniors receive free Fair admission on Thursdays
  • Admission for kids ages 6 & under free every day
  • Several special carnival discount days

If you have additional questions, please email us at:

Sonoma County Event Center at the Fairgrounds
1350 Bennett Valley Road - Santa Rosa, CA 95404
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