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Sonoma County Fair

Become a vendor at the 2018 Sonoma County Fair!

The Fair is always looking to offer new products to our fairgoers. If you have a product or service you'd like to bring to the Fair, please submit an application for consideration.

Vendors are selected based on space availability, product balance & uniqueness and a professional, attractive display. Mattress FirmMarquis Spas Pepsi

Applications for New Vendors

Additional Info for Confirmed Vendors

Permit Information

Food and beverage concessionaires, and vendors who are sampling or giving away food and drink are required to obtain a permit from Sonoma County's Environmental Health and Safety Division. Applications must be received 30 days prior to the event.

Additional Permit Information and Requirements

Megan's Law Requirements

Please review and adhere to the Sonoma County Fair Megan's Law Requirements. Please submit your verified list to the Vendor Department by Sunday, July 1, 2018. Email to Karen Thedorf at

Megan's Law Requirements & Verification Form

Insurance Forms

Facility and Fairgrounds Maps


Why choose the Sonoma County Fair?
The Sonoma County Fair is your answer to creative marketing. With a per capita income well above the state average and a highly diverse population, Sonoma County is a key market, perfect for any number of products; the Sonoma County Fair provides a unique opportunity to reach these consumers. This year, the Fair runs from August 2nd through August 12th, 2018.

Why is the Fair such a major event?
The Sonoma County Fair is everything county fairs used to be, and much more. Its spectacular floral exhibit is the largest themed flower show in the country and attracts visitors from all over the state and beyond. The Fair's thoroughbred race meet and turf track attracts in excess of 1,000 of the state's fastest horses, top jockeys and trainers. Headline entertainers are featured every night of Fair; the recently new carnival offers exciting thrill rides; the livestock exhibition is one of the largest in the statem and the Fair consistently wins industry awards for exciting, innovative special events and exhibits.

Where are the spaces?
There are vendor spaces in Grace Pavilion as well as throughout the grounds (outdoor booths require providing your own shelter).

Sonoma County Fair Facts

  • The average annual Fair attendance is over 230,000
  • Fair Dates are August 2nd thru August 12th
  • Continual grounds entertainment from 11:00 am - 11:00 pm, every day of Fair in multiple venues.
  • Several nights of action packed PRCA Rodeo, Destruction Derby, Monster Trucks, Barrel Racing, and Farmers' Day events.
  • Admission for kids ages 6 & under free every day
  • Several special carnival discount days

If you have additional questions, please email us at:

Sonoma County Event Center at the Fairgrounds
1350 Bennett Valley Road - Santa Rosa, CA 95404

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